Surfers Paradise Festival

How to Grow Your Small Business Using Social Media Marketing

The phrase “social media” has emerged in the rare stratosphere of recognition and fame that is normally reserved for Presidents and other popular socialites and it seems to be doing just fine. But what does social media marketing really mean? And how can its dominance, recognition and fame be used on the global scene in order to grow a business?

Social media marketing requires dedication

If you are new in this field, then you might be thinking that writing a few eye catching blogs together with daily but random status updates as well as a healthy number of likes and followers are all that you need to do the trick. Well, you are very wrong. The hard truth is that social media marketing takes real planning and a lot of dedication. For a serious online marketer, harnessing the complete power of social media requires you to deliberately incorporate a mixture of listening to your clients or audience, sharing relevant messages with them, and enabling your followers share this relevant message with others in order to be successful.

Social media marketing requires quality content

In order for your social media marketing campaign to be effective and successful, quality content marketing is a must. The strategies you employ in your social media marketing campaigns come from your content marketing strategy. It is only great and relevant content that can be shared among many people and through this sharing, your business is able to reach new audiences and in return it increases the potential number of fans, friends as well as clients for your business.

An increase in the number of friends and fans on your online platform means there is increased traffic to your website. In this way, you will be positioning your business in a way that the global client base is able to see it.

Getting good social results is deeply satisfying

Regardless of whether your business is small scale or large scale, the power of social media marketing should not be underestimated. These tools can be the most inexpensive as well as the most powerful marketing tools at your disposal and if appropriately used, they can be beneficial in building search engine and client authority and trust that in the best case, helps in the exponential growth of your business.

Social media platforms have the largest number of users today and this is the market that potential business owners are looking to tap into. However, in order to effectively benefit from the power these tools bring along to online marketing, it is very important that you are aware of the basics of search engine optimization. This is because social media marketing revolves around marketing with quality content, and quality content is basically SEO.

Posted Fri 07 October 2016 by Leah in misc

VST Plugins Rundown - RealGuitar

It’s really difficult to get good sounding virtual guitars. Most of them just don’t sound like the real deal. Generally one can pick up when a guitar is virtually being recreated and when it is being played for real. I know that there are many producers out there that are looking for a VSTi that really does live up to what is to be expected. Therefore I decided to take on RealGuitar.

What we look for in one of these VST plugins is the versatility in sound and to be able to emulate the real dynamics of a physical guitarist. This is probably one of the most difficult instruments to replicate but it seems that RealGuitar managed to pull this one off.

Our VST plugins needs to not only sound like a real guitar, the sound needs to be manipulated just like a real guitar. So let’s take a look what is inside RealGuitar, and see if it lives up to expectations:

  • A bunch of really famous guitars
  • Great Amps
  • Every fret has several different styles of playing the guitar (up stroke/ down stroke and muted)
  • 26 different chord types, including 7ths and 9ths
  • Adjust the strumming speed
  • Hammer ons and Pull offs
  • Tremolo on both notes and chords
  • 555mb sample pack of acoustic guitars including (steal, Nylon both picked and fingered)
  • PC/MAC

As you can see that this VSTi definitely gives you supreme control over what you can do with your guitars. For anyone really interested in adding in some guitar strums or solos this is definitely a very viable option. With the wide range of amps and guitars to choose from you can imitate even the greatest guitarists out there with the simplest of ease.

Obviously this instrument is played on a Midi controller but nonetheless it will sound like a real guitar.

VST Plugins Conclusion

This instrument really did surprise me at how versatile and real the guitars sounded. It wasn’t that digital regurgitation that we normally hear when we listen to these types of instruments, and the dynamics of the execution is also incredibly cool.

Sometimes when you need to find a soft acoustic guitar played exactly how you want it, you could have difficulties tracking down the musician that is able to perform the feat. But if you want to cut out the musician entirely you should definitely consider RealGuitar as the replacement. Not only will you be able to emulate the sounds of a real guitar, you will be able to make every note sound exactly how you want it to sound.

Obviously it is always best to use real musicians, but for those of us that produce thousands of songs this might be the next best thing. Good news for Mac users as this is compatible and the recommended software to use with it is Pro Tools. Nonetheless you can plug it into most of the commercial brands out there and will be able to record guitars in no time.

The GUI is also a thing that is very noteworthy. It looks like you’re looking at a guitar flat on the screen where you can play with all the settings. As VST plugins in the guitar arena go, this one is one of my favorites and I strongly recommend it to anyone interested in taking their guitars within production to an exciting new level.

Posted Thu 06 October 2016 by Leah in misc

Watering Down The Process of SEO

The role of search engine optimization is not to lie to the system or to trick the search engines into ranking a site higher than it should be. Many poor SEO tactics damage the ranking of SEO pages because of this line of thought. The main purpose of SEO is to provide the following to a website; make sure the website has a smooth user experience and to communicate the intentions of the website to the search engines so that they can recommend it to the people searching for information on the web. Experts normally recommend that one think of search engine optimization as a cake. Where the links and the social media connections are the icing, but the infrastructure of the website and the content are the sugar that makes the cake.

Most search engines look for at least one of the following when a search query is types into the search box. The content of a website is the first thing, and this is normally defined by the theme set by the search query. The next thing would be user experience parameters like the performance, which gauges how fast users get access to the website, how it looks, the ease of navigation, safety and bounce rate. Search engines also look for site authority, which is whether a site has good enough content for other sites to link to it or use it as a reference.

There are negative SEO tactics that search engines today are designed to overlook. Some of them are not illegal per se, but are allowed in some moderation. A good example is keyword stuffing. This is where websites have content with unusually high percentages of relevant phrases to a particular search theme. These will result in poor user experience and only reduce the ranking of the website even further. Other common techniques that are frowned upon include buying links or designing a website with poor user experience, with, for instance too many pop up ads.

Melbourne SEO Specifics

Ultimately, the goal of the website and the visits to the site is to drive business to whatever company one is marketing. This calls for Australian marketers to not just design and optimise  their websites, but also to understand the business model. Some of the questions that might help Australian web designers in particular optimise websites for their business model include asking about conversions, assets, liabilities and goals of the business. Is the SEO Melbourne consultancy in the business of selling an image or idea, or is it selling an actual physical commodity?

Domain naming is also important when optimizing the site. The domain name should be consistent and remain traditional because they are easily recognizable. Having those important phrases in the URL also help improve the rank of the website. SEO is not just about improving the content and infrastructure of the website for the sake of search engines. Social media is emerging as powerful marketing tool. Website designers should make sure they optimize their websites for multiple channels. The most common social media channels are twitter, Facebook, LinkedIn and email.

Posted Mon 03 October 2016 by Leah in misc

Branding the Bookkeeping RG146 Planning Profession

The overall world orientation at the moment revolves around accurate data interpretation which can in turn provide direction as to which actions should be taken and which steps will prove beneficial in the long run. In the plenty of areas in question, investments and management are the major factors that people look towards in trying to build from one stage to the other. These factors have led to the development of major trainings with financial planning courses being part of the larger picture. The trainings provide invaluable experience in terms of management and operation of the major developments and firms.

  • Bookkeeping and Insurance

The insurance sector is one of the most fundamental areas that require astute financial planning. This is down to the vast premiums and insurance packages on offer. A miscalculation of any premium payments often ends up in a loss on either side as the firm and client fail to deliver on what is required of them. With a financial planner, an insurance firm can rest assured that it will be in line to enjoy a harmonious relationship with the client without the eventuality of misunderstandings. A financial planner that has taken up RG146 courses is all the more toned for the job since they are better placed to give sound advice not only on valuation but also on how well the firm is doing concerning the financial status in the particular time.

  • Investment Bookkeeping

Investment brokers and advisors all have to go through the training of financial planning. This is because it counts as the major input aspect that will enable their accurate operation in their dealings. Investment advisors should always have the capacity to advice their client on what is good value for money and what will work for their benefit. With this aspect in mind, there is certainly the need for bookkeeping and financial planning training since the same will count when it comes to quality assessment and value placement.

  • Planning

Planning is a process that normally has to take up the minds of the investor, advisor and the contractor and this is due to the fact that all play a role in terms of implementation of the project. Planning therefore requires the presence of advisors who have the capability to evaluate whether a venture or investment is worth the while or whether it will prove costly and loss making in the eventual operation. While planning is not normally restricted to one area of focus, there is thus the need to make sure that the planning expert is certified to give their detailed advice in any given location and this is where the RG 146 compliant courses play a huge role. With the status of the certification being recognized far and wide, it gives the planning process a confidence boost in terms of the potential for execution and the eventual realization of the planned activity.

All these areas of operation are critical in the day to day running of affairs and as seen, they all need the professionals in play for them to take the desired route. Download course information here

Posted Mon 03 October 2016 by Leah in misc